Great Wall Motor (GWM) is a Chinese automaker that started as a repair workshop in 1976 and became a car manufacturer in 1984. GWM is one of China's oldest passenger car manufacturers.
Early history
In 1976, Wei Deliang founded Great Wall Repair Factory in Baoding, Hebei
In 1984, the workshop began producing commercial vehicles, including the CC130 and CC513
In 1993, the company transitioned into an automobile production company
Expansion
In 2002, GWM launched an SUV product line
In 2005, GWM launched its first Haval CUV
In 2010, GWM launched its first sedan car
In 2011, GWM launched the bestselling Haval H6 SUV
In 2018, GWM launched its first pure electric vehicle product line, ORA
International expansion
GWM is one of the first Chinese auto enterprises to go global
GWM began exporting vehicles in 1998
GWM has market layout in more than 60 countries and regions
Technology
GWM is a leader in autonomous driving and both battery electric and hydrogen-powered vehicles
GWM is a pioneer in researching and developing cutting-edge technologies like 5G, Autopilot, and V2X
On a field trip a GWM dealership in São Paulo was visited at the weekend. After being greeted at the reception where a buffet was being offered, one salesman explained how to use the capsuled expresso machine. Nice ‘cafezinho’ short shot of espresso!
Rafael was happy to show me a Haval H6 1.5 HEV2. Currently priced for a brand new one at R219,000.00 (US$38,200.00). That particular model looked impressive size wise, but when he opened the driver’s door the interior design and spaciousness really portrayed true class.
There was an instant connection and desire to drive a GWM Haval by its overall impression including it’s shiny black wheel rims. The GWM Haval typically comes with 17-inch wheels, but you can upgrade to 18 or 19-inch wheels.
GWM is a brand to be reckoned with, or at least it will be a household name in the foreseeable future.
Take care!
Prof. Carl Boniface
Vocabulary builder:
A brand to be reckoned with (idiom) = is a brand that is powerful and dominant in its industry. It's a brand that consumers recognize and have a strong emotional connection to.
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