All throughout life you need to sell. Selling is the key to your success. Without it, then getting your point across; first to yourself, and then others would be difficult.
If you yourself are unconvinced about an idea then you are unable to transmit total confidence to your potential buyer. It isn’t enough to understand a product or service that you will survive from the proceeds of your endeavors. It is your total conviction that brings you onboard, provides you with the passion, and driving force to convince others to part with their hard-earned money on the voyage of a lifetime, in that, more sales will be achieved from product knowledge and sensibility to clients’ needs.
How you do it comes down to your own conviction. Communication is your ability to communicate with buyers, make them feel at ease, listening to what they need, and clarifying why they have to have whatever you are selling. Put it in a way that it is too good to not have. In fact, a good salesman doesn’t even sell, but rather helps to create buying signals that the potential customer realizes are too good to not have. Ultimately a salesman’s job is lay it down and make the prospect feel comfortable to make the decision.
It is your encouragement that will help close the deal. To get to that stage when you are working for another, product knowledge will make you well versed to be able to hit the prospect from diverse angles. Even if you personally do not believe in the usage of the product or service for your own needs, by knowing everything about your offer you will be able and ready to see the proposal in a way that will make the transaction more easily put into the language your prospect needs to create a buying signal, and henceforward make the purchase.
Empathy will pave the agreement, as meaningful rapport will seal the deal. Your energy will render results, and your connection highlight why the buyer has to have whatever it is you are selling because you have put it in a way that the new client realizes it’s now or never, and life is too short not to jump onboard. He or she loves your proposal. You are a manipulator of words that simply paint the picture for their dreams!
Take care!
Prof. Carl Boniface
Vocabulary builder:
Lay it down (phrase) = 1. put something down. "She finished her cake and laid down her fork." 2. formulate and enforce or insist on a rule or principle. "Stringent criteria has been laid down to cover every angle of the project." (syn) formulate, stipulate, set down, draw up, frame in a way, prescribe
Versed (adj) = experienced, competent, conversant, proficient, knowledgeable, familiar, skilled, (ant) unexperienced, inexperienced
Henceforward (adv) = after this, in future
Rapport (n) relationship, understanding, bond, link, affinity, connection
Comments