Today’s blog for English students is aimed at entrepreneurs who wish to stay abreast of the latest developments for new market trends.
Reviver is promising to change governmental bureaucracy by introducing hard-wearing kindle hardware and modernizing an already old defunct system used for conventional number plates in the USA.
Company’s co-founder, Neville Boston, is basically trying to build a company under the hardest conditions imaginable. It’s an easy-to-copy hardware product in a heavily regulated (anything automotive) industry that touches the Department of Motor Vehicles (DMV) databases.
Still, he has done the groundwork of negotiation with DMV, governmental politicians in US states like California, Colorado and Arizona that are now using the startups e-ink license plates. The product is being promoted to work in freezing cold and sweltering heat.
The company says it has already raised in excess of $70 million and has around 65 employees. Headquartered in Granite Bay, California, the company says it has offices all over the world, and that today there are around 30,000 cars driving around with its e-ink plates. The company hopes to get that number to 50,000 by the end of the year, and grow exponentially from there on.
To end up on people’s cars in the first place, the company needed to jump through an almost unimaginable series of hoops, in a permanent standoff against bureaucrats who don’t really have any incentive to let change happen.
Their mission is to modernize the driving experience for everyone. Having the technology opens up the opportunity for tracker capabilities, and additional features which ultimately will pave the way to the future.
Take care!
Prof. Carl Boniface
Vocabulary builder:
Hard-wearing (adj) = robust, sturdy, durable, weatherproof, strong
Groundwork (n) = underpinning, foundation, preliminaries
DMV stands for the Department of Motor Vehicles which is a government agency that administers motor vehicle registration and driver licensing.
Standoff (n) = stalemate, impasse, deadlock, standstill, log jam
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